Do things right. Do the right thing. Be Proactive.
Extreme Trust
Extreme Trust

Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear business reason: The leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you.

Trustability
Quiz

Does your company have what it takes
to become a trustable business?

Coming Soon!
Don Peppers and Martha Rogers

Talking About Trust

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"'Trust is the new black.' We all rely on those we trust, and that's particularly true when it comes to business. Extreme Trust talks about how trust is increasingly critical in business, and how trustworthiness, or its absence, has become increasingly visible. It discusses what trustworthy behavior means in business, and how to change corporate culture to make it more genuinely trustable.

Craig Newmark
Craig Newmark
Founder of craigslist.com
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Proactive Honesty Works

Let’s reward PEOPLE who do the right thing. Have you ever had an above and beyond customer service? #trustabilitymetrix

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