Archive for September, 2012

Don's Thoughts On Statistics, And You….

Posted on 21. Sep, 2012 by in Uncategorized

“Used to be that only direct marketing executives ever showed much interest in statistics. They relied on detailed analyses of response rates to evaluate various lists of potential direct mail recipients, and they regularly calculated profitability in terms of likelihoods and confidence intervals. Most business managers outside the direct marketing industry, on the other hand, […]

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