Archive for October, 2012

Don Peppers Keynote Address at the DMA

Posted on 18. Oct, 2012 by in Uncategorized

“Dude, you can’t take something bad out of the Internet. That’s like trying to take pee out of a swimming pool.” Don’s keynote address at the Direct Marketing Association Conference in Las Vegas, has lots to take away about how we interact, the level of trust customers demand and how both are changing proportionately.

Continue Reading →

Welcome Don Peppers to AmEx Open Forum

Posted on 15. Oct, 2012 by in Don Peppers

Don recently joined American Express Open Forum’s lineup of experts and posted an article about How Small Businesses Can Use Big Data to improve returns.

Continue Reading →

Extreme Trust in Brazil

Posted on 03. Oct, 2012 by in Uncategorized

Extreme Trust has just been published in Portugese!

Continue Reading →