In his LinkedIn Influencer posting on March 13, 2013 Shane Atchison writes about data and how it clearly shows who really has influence as a thought leader. Don Peppers is ranked 5th in terms of “most articles in the top 1000 on LinkedIn”. Atchison says, “this data is important because it tell us something about the […]
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At its 28th Silver Apple Awards Gala, the Direct Marketing Club of New York honored Peppers & Rogers Group’s Don Peppers and Martha Rogers, Ph.D., for their leadership on customer-focused business strategies for the past 20 years. Read more about the award.
Going to Austin? Don and Martha will be speaking at SxSW Interactive.
More than 25,000 people are following what Don has to say on LinkedIn. Are you? Follow Don’s original content.
“Dude, you can’t take something bad out of the Internet. That’s like trying to take pee out of a swimming pool.” Don’s keynote address at the Direct Marketing Association Conference in Las Vegas, has lots to take away about how we interact, the level of trust customers demand and how both are changing proportionately.
Extreme Trust has just been published in Portugese!
“Used to be that only direct marketing executives ever showed much interest in statistics. They relied on detailed analyses of response rates to evaluate various lists of potential direct mail recipients, and they regularly calculated profitability in terms of likelihoods and confidence intervals. Most business managers outside the direct marketing industry, on the other hand, […]
Don Peppers and Martha Rogers have submitted three potential panel topics for the 2013 SxSW interactive conference. Please cast your vote to help them get chosen. http://panelpicker.sxsw.com/vote — and search for “Don Peppers”
“If you put one pot of boiling water and another pot of lukewarm water into your freezer at the same time, guess what happens? The boiling water will freeze first! Similar to freezing a pot of boiling water, companies can often turn the most vociferous of complainers into raving fans–brand advocates who are even […]
As human beings, we feel safer when things are predictable and when we know what’s going to happen next. But you can, and should, train yourself to expand your mind with these (eventually) easy to do exercises. Check out Don Peppers FastCompany blog entry Entropy Can Be Good For You .