Press Coverage

Directors & Boards Magazine, in the Q1 2013 issue, included Extreme Trust in their best picks of new business books. ETReview


Alex Knapp blogging over at has this to say about Don Peppers and Martha Rogers, Ph.D.’s book, Extreme Trust: “their book is that it provides a great guide for businesses to move into the brave new world of customer service. A world where it’s not enough to simply follow the rules – but rather where success relies on engaging with your customers and reaching out to them to ensure their needs are met.


Don Peppers at,  “the book is fundamentally about how business will change because of technology-driven innovation, and described extreme trust as the ‘inevitable evolution of business over the next generation or so.'”


In a world that thrives on social networks and smartphones, real-time praise or criticism is just a few clicks away. As a result, honesty is more important than ever before. Don Peppers, a founding partner of management consulting firm Peppers and Rogers Group, offers this advice for always being upfront with your customers” in this MSNBC OPEN Forum interview.


Sorry, Pinocchio. Pervasive new technologies will make lying or even bending the truth impossible, ushering in an age of “extreme truth” that you may want to embrace before it arrives.” Bruce Kasanoff writes about Extreme Trust at in –  No More Secrets: How technology is making honesty the only policy

“Financial institutions say they want to be ‘relationship focused,’  but doing so will require winning back some lost customer trust.”  Extreme Trust’s concept that businesses must protect their customers’ interests, and do so proactively,  is discussed in Relationships Built on Trust at BAI Banking Strategies.


Don Peppers, co-author of Extreme Trust: Honesty as a Competitive Advantage,  discusses: 
1) Why no company can keep a secret any longer – so don’t even try
2) Why being trust-worthy is no longer good enough
3) The keys to developing Extreme Trust in your business

in this “Marketing Made Simple” webcast, with host Jeff Ogden of Find New Customers


“OK,  you don’t break the law, and you focus on shareholder value, and as far as you know, no one is actively boycotting your products or picketing your headquarters or pursuing a class-action consumer lawsuit. You qualify, more or less, as a trustworthy company. But looking ahead, say … Don Peppers and Martha Rogers, Phd, that’s nowhere near good enough.” Matthew Budman met Don and Martha to discuss Extreme Trust in The Conference Board Review’s article Do Your Customers Trust You?


“…Suppliers must develop a relationship based around ‘extreme trust’ with their customers to drive up conversion rates – even if that means losing sales in the short term.” Don Peppers gave the keynote at the Open Jaw Travel Retailing Summit. Dinah Hatch wrote about it in Traveloution.


Harvard Business Review: Trust in the Age of Transparency. Julia Kirby explains, that’s how they get you … and that’s how you get them.


Extreme Trust Around the World: Don Peppers stopped in at AMLIVE! TV in Singapore to talk about the inevitability of Extreme Trust.


 “Extreme Trust sets out a new philosophy of doing business based on an understanding of the social being of human beings and how social media has given real weight to the hollow sounding expression ‘The Customer is King'”. Maz Iqbal thoroughly discusses Extreme Trust in The Customer Blog, a three part article.


Mark Simone on 77WABC Radio says “everyone in America should be encouraged to read this book.” Mark inverviews Martha Rogers, Phd. and talks about Extreme Trust.


“Customers will follow the brands they feel are really looking out them. This level of trust will determine whether they choose a relationship with an online retailer, high-street shop or even going direct to the product manufacturer.” Bill Van Der Laarschot talks about the importance of proactivity in earning Extreme Trust on ADOTAS 


“Don’t make customers work to tell you what they want. Assume they have other things to do than to make your business succeed.”   Martha Rogers, Phd. talks to Restaurant Briefing in the article, A New Look at Loyalty, and warns that offering a loyalty program “just because everyone else seems to” isn’t the way create or reward real loyalty.


Don Peppers and Martha Rogers, Phd. explain that in today’s economy, companies that abandon good intentions for quarterly profits will risk losing big to their competitors. Adrian Swinscoe, a UK based writer and consultant, interviews Don and Martha on his blog Adrian Swinscoe, RARE Business Growth and Marketing .


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